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Jordan sees growth in tourist revenues as marketing campaign bears fruits ­­­— Annab


AMMAN — Jordan is exerting efforts to attract more tourists to the country and increase the sector’s revenues, which witnessed an increase in the first half of this year, according to the Ministry of Tourism and Antiquities.

Recent figures from the Central Bank of Jordan (CBJ) showed that Jordan’s tourism revenues witnessed a 14.5 per cent growth in the past six months, totalling $2.1 billion, which Tourism Minister Lina Annab attributed to the increase in the number of tourists coming from various markets.

The minister highlighted the growth in the number of tourists coming from the Asia-Pacific region, followed by North America and Europe.

“The Ministry of Tourism has been centering its efforts on the improvement of Jordan’s online presence, along with the distribution of brochures targeted to the Asian and European markets,” she told The Jordan Times in a recent interview.

Annab added that the ministry has been working on “breaking the negative stereotypes caused by the lack of understanding from foreign media outlets”.

“Following this idea, the marketing model has shifted to a segmentation of the types of experiences that Jordan has to offer, with a strong focus on religious and adventure tourism,” she said.

Source: Jordan Times

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